Andrea Branzi (Italy 1948)  

A highly influential Italian architect, designer, and theorist since the late 1960s, Branzi has been involved with many progressive elements of Italian design. These include the Radical Design group Archizoom, of which he was a co-founder in 1966 in Florence, where he graduated from the Architecture School in the same year. Opposed to the constraints of functionalism and the restrictive dictates of manufacturing industry he was influenced by the aesthetic freedoms of Pop and the semiotic potential of design explored by contemporary writers such as Gillo Dorfles and Umberto Eco.